Melon
Melon is a digital product that supports people to improve their physical and mental wellbeing. Each program is designed to support and guide people of different age groups to be their healthier selves.
As a UX designer on the team, I worked closely with the product team and the stakeholders to create an experience in the product that aligns with the business goal and vision. As a part of my role, I led the wireframing, concepts, UX, prototyping, user testing, and implementation.
Wide range of coping tools for different needs
Melon offers distinctive supporting tools to cater to a users needs. Right from journaling your sleep, mood etc to learning more about yourself through resources. Melon also offers participation in a monitored community where users can connect with people on a similar journey.
During user testing, I had a chat with a user who had been using Melon for over three years. When I asked her about what motivated her to keep using the app, she said it was great to be able to use a little of every feature that helped her work towards improving her wellbeing.
Melon is designed to uniquely offer different kinds of support that guide a user to improve their physical and mental wellbeing. The app has a massive category of users who like to engage with all the features for a short duration of their time.
Challenge
The challenge was broken down into three objectives:
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How can we improve the users' experience of using the product to benefit them?
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How can we help users to engage with features in lesser steps?
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How can we help the users to remind them about their goal?
Opportunity
The opportunity here is to look beyond the existing product to improve the current user experience. Integrating user needs as well as providing a way for users to stick to their goal of improving their wellbeing.
How could the current user experience of the core product be improved?
Goal
Improving the user experience to motivate users to accomplish their goals and increase engagement
User goal
The user goal was to easily access and engage with the features of the product. Whereas we wanted to retain existing users and increase traffic on features for new users.
Impact
If the goals are met, more users can easily access different parts of the product in fewer steps and have an overview of their goal and progress.
The design process
Research
Competitive Analysis
Market research helped to understand that about eighty percent of the products used some sort of a screen to share daily inspiration with the users. The screen also personalized content for the users based on their interests.
Data Analysis
Working closely with the data team helped to identify the popularity of each feature. It was helpful to get answers for: How often do users engage with features? What are the most engaging features in a ranking order? Where are the drop-offs?
User Personas
It was evident that the current challenge would help improve the experience of three out of four personas. Moreover, it would also motivate the fourth persona and push them towards healthier habits.
Design System
While designing the concept and ideas, the existing design system for Melon was studied to maintain consistency and unity. Since there were no pre-existing patterns, new ones were sketched and worked upon.
Exploring ideas and concepts
There were about ten to twelve concepts explored towards the idea of creating a sort of a screen that could recommend users to perform different activities and remind them about their goal. The key points were:
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Making the screen personalized
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Motivating users to perform daily activities
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Recommend daily articles and videos to create habit
Validating assumptions
User testing
The user testing sessions helped to validate UX and design assumptions. The key insight that was highlighted was the general motivation felt by the users to increase their usage of the product upon the introduction of this feature.
Interviews with clinicians
Involving clinicians is equally important as testing the prototype with the users. The clinical advisors helped to prioritize some of the sections that provide better support to form healthier habits and practise mindfullness.
Surveys
The surveys were sent out to gather an understanding of how the assumptions made could get some form of initial validation through quantitative data.
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Tracking behaviours through the health journal
Sleep affects our day-to-day life, whether it is your mood or the food you eat. The health journal allows you to monitor your behavior patterns and track your progress.
Add favourites to view later
Get guidance on breathing techniques
Meet people on a similar journey
Team
Engineers: Matt Lamont, Michael Fowler, Cameron Price
Product Design: Rick Findlater
Data Analytics: Priya Pawar
Clinical Advisor: Samantha Rodney-Hudson